Are you selling to Ideal Prospects? GEM Ideal Prospects for bpm’online identifies business prospects most likely to buy your products and services. Developing leads is time consuming and expensive. Your job targeting the best deals becomes easier when you target Ideal Prospects.
Up to 95% of inbound leads are not Ideal Prospects. Sales and marketing teams waste huge amounts of time selling to the wrong prospects. Think of all the time and money you invest developing websites, running campaigns and attending events to generate leads. You might also buy lists of leads you need to filter and qualify.
GEM Ideal Prospects gives you the best qualified leads available. Imagine never having to qualify poor leads. You get more time to call Ideal Prospects to close deals.
GEM Analytics develops advanced algorithms and uses machine learning to enrich prospect data so you get better insight to grow sales. GEM Ideal Prospects integrates with bpm'online to serve sales and marketing teams.
GEM Analytics delivers:
- Advanced GeoEconoMetric Data Models used to build corporate ecosystem databases
- Business profiles of "Ideal Prospects" – corporate decision makers who influence sales
- Vital insight on business pain points to help you target your solutions
- Rank and prioritize calls to Ideal Prospects using business performance metrics
- Enriched business and contact information to improve bpm'online data
Use Case Examples:
No CRM Data – populate your CRM with Ideal Prospect business profiles with key decision maker data
Poor CRM Data - clean existing data and populate with Ideal Prospect business profiles with key decision maker data
Migrate to bpm’online – port data into bpm’online and enrich with Ideal Prospect business profiles with key decision maker data.
In each case, you get the enriched data and insight you need to grow your business.
How does GEM Ideal Prospects for bpm’online work?
Consider the following situation:
A corporation spins off a business division to create a new corporation. Data in the existing CRM is poor and no longer supports new product and service offerings. GEM Analytics models the cDNA of the new corporation and develops an EcoSystem database of customers, prospects, partners and competition based on a newly defined value proposition. This creates opportunity for sales and marketing teams to promote and sell new product and service offerings in less time and at a lower cost.
How do you benefit from an enriched Ideal Prospect database?
GEM Analytics helps you:
- Clean up existing leads database (if one exists in your bpm'online) by qualifying businesses and key decision makers who need to buy your product / service offerings.
- Develop a new leads database based on Ideal Prospects - businesses who need your product / service offerings and decision makers you need to close to make a sale.
- Identify key pain points so you know how to position products / services to meet prospect needs.
- Rank and prioritize target market prospects globally based on the best sales opportunities.
- Deliver the business case with ROI for your product / service offerings to close better deals faster.
- Enrich contact data in bpm'online on Leads, Accounts, Opportunities, and Contacts pages.
- Enhance prospect profiles with new insight that references "most likely to buy" ranking.
- Improve cross-selling in industry / market segments leveraging GeoEconoMetric data models.
- Increase conversion at every stage of the bpm'online target funnel by improving trigger campaigns.
- Improve branding and messaging to attract Ideal Prospects who are most likely to buy.
Contact us to learn how you can integrate bpm'online with GEM’s advanced algorithms and machine learning to power business performance and grow your sales.